ShikshaNerd
Specialized lead generation strategy for ShikshaNerd's postgraduate programs targeting working professionals.
Project Overview
Client
ShikshaNerd
Objective
Generate leads for PG courses, focusing on working professionals and fresh graduates seeking distance education.
The Challenge
ShikshaNerd needed to establish a strong digital presence in a competitive market and ensure that the leads generated were of high quality and ready to enroll.
Our Approach
Google Ads
Launched targeted search and display ads to attract users searching for distance education. Optimized landing pages to convert visitors into leads.
Content Marketing
Created informative blog posts and educational guides to attract organic traffic. Used SEO best practices to improve search engine rankings.
Quora Ads
Utilized Quora's advertising platform to engage with users actively seeking information on higher education. This strategy increased the number of qualified leads by 60%.
Retargeting Campaigns
Implemented retargeting ads on Facebook and Google to re-engage potential students who visited the site but did not convert.
Results
Conclusion
This project helped ShikshaNerd establish a strong online presence and successfully compete in the distance education market.
Ready to achieve similar results?
Let's discuss how our proven strategies can help your educational institution grow.
Get in TouchRelated Case Studies
Doorasth Shiksha
Targeted campaign for Doorasth Shiksha's undergraduate courses, focusing on student acquisition and brand awareness.
EduVersity Academy
Strategic lead generation campaign for EduVersity Academy increasing qualified student inquiries by 45%.
NMIMS University
Multi-channel lead generation campaign for NMIMS University targeting prospective students across India.