NMIMS University
Multi-channel lead generation campaign for NMIMS University targeting prospective students across India.
Project Overview
Client
NMIMS University
Objective
Increase high-quality leads for NMIMS University's online programs across a broad demographic, including working professionals and students.
The Challenge
NMIMS needed to increase its visibility and attract a diverse audience while maintaining a high conversion rate in a competitive educational market.
Our Approach
Google & YouTube Ads
Leveraged Google's search and YouTube ads to reach a broad audience. Targeted campaigns were focused on keywords related to online education and specific courses.
LinkedIn Lead Gen Forms
Utilized LinkedIn's lead generation forms to capture high-intent leads directly from professionals' LinkedIn profiles, increasing the quality of leads.
Content Marketing
Developed in-depth articles and video content highlighting the benefits of NMIMS's online programs, driving organic traffic and engagement.
Email Marketing
Implemented targeted email campaigns to nurture leads and guide them through the application process.
Results
Conclusion
This project significantly increased NMIMS University's lead volume and quality, solidifying its position as a premier online education provider.
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