UpGrad Education
Comprehensive digital marketing strategy for UpGrad Education focusing on lead generation and conversion optimization.
Project Overview
Client
UpGrad Education
Objective
Drive high-quality leads for a wide range of online programs, focusing on upskilling professionals and fresh graduates.
The Challenge
UpGrad faced the challenge of reaching a broad audience while ensuring that leads were highly qualified and likely to convert.
Our Approach
LinkedIn & Facebook Ads
Developed targeted ad campaigns on LinkedIn and Facebook, focusing on professionals seeking to upskill. Used lookalike audiences to expand reach while maintaining lead quality.
Google Search Campaigns
Implemented search campaigns targeting specific course keywords, directing traffic to tailored landing pages designed for conversions.
Webinar Campaigns
Promoted educational webinars as a lead magnet, which provided valuable content to potential students while capturing their contact information for follow-up.
Lead Nurturing via CRM
Implemented a comprehensive lead nurturing strategy to guide prospects through the decision-making process.
Results
Conclusion
This partnership resulted in a substantial increase in both lead volume and conversion rates, contributing to UpGrad's growth and success in the online education space.
Ready to achieve similar results?
Let's discuss how our proven strategies can help your educational institution grow.
Get in TouchRelated Case Studies
EduVersity Academy
Strategic lead generation campaign for EduVersity Academy increasing qualified student inquiries by 45%.
NMIMS University
Multi-channel lead generation campaign for NMIMS University targeting prospective students across India.
ShikshaNerd
Specialized lead generation strategy for ShikshaNerd's postgraduate programs targeting working professionals.