Doorasth Shiksha
Targeted campaign for Doorasth Shiksha's undergraduate courses, focusing on student acquisition and brand awareness.
Project Overview
Client
Doorasth Shiksha
Objective
Generate and nurture leads for UG courses, focusing on school graduates and working individuals looking to further their education.
The Challenge
The main challenge was to attract a younger demographic and stand out in a market flooded with similar offerings.
Our Approach
Facebook & Instagram Ads
Targeted ads were created to reach a younger audience, leveraging visually appealing content and messaging that resonated with high school graduates.
Influencer Marketing
Collaborated with micro-influencers in the education sector to reach a wider audience and build trust.
Webinars & Live Sessions
Organized live sessions with faculty members and industry experts to engage potential students and answer their queries, thereby increasing trust and lead quality.
Landing Page Optimization
Redesigned the landing page to include testimonials, course highlights, and a simplified lead capture form, improving the user experience.
Results
Conclusion
This initiative positioned Doorasth Shiksha as a leading provider of online undergraduate education, enhancing their brand and lead quality.
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