EduVersity Academy
Strategic lead generation campaign for EduVersity Academy increasing qualified student inquiries by 45%.
Project Overview
Client
Manipal University
Objective
Drive high-quality leads for the Online MBA program targeting working professionals and recent graduates.
The Challenge
The university faced stiff competition and needed to stand out in a crowded market while ensuring the leads generated were qualified and likely to convert.
Our Approach
LinkedIn Ads
Crafted targeted LinkedIn campaigns focusing on professionals looking to advance their careers. By refining audience targeting and ad creatives, we increased engagement by 45%.
Google Ads
Implemented search and display campaigns to capture broader interest and direct traffic to a custom landing page designed for conversions.
Facebook Ads
Supported LinkedIn efforts with retargeting campaigns on Facebook, reaching potential candidates who had shown interest but hadn't converted yet.
A/B Testing & Optimization
Continuously tested different ad variations, landing page designs, and messaging to maximize performance.
CRM Integration
Seamlessly integrated with Manipal University's CRM to streamline the lead nurturing and follow-up process, ensuring high conversion rates.
Results
Conclusion
This project not only met but exceeded the client's expectations, solidifying their position as a top choice for online MBA programs.
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