UpGrad Education – Lead Generation

Project Details

UpGrad sought our expertise to scale their lead generation efforts for various postgraduate and undergraduate courses. We employed a data-driven approach to maximize lead quality and conversion rates.

Objective:
Drive high-quality leads for a wide range of online programs, focusing on upskilling professionals and fresh graduates.

Challenges:
UpGrad faced the challenge of reaching a broad audience while ensuring that leads were highly qualified and likely to convert.

Strategies:

• LinkedIn & Facebook Ads:
  Developed targeted ad campaigns on LinkedIn and Facebook, focusing on professionals seeking to upskill. Used lookalike audiences to expand reach while maintaining lead quality.
• Google Search Campaigns:
  Implemented search campaigns targeting specific course keywords, directing traffic to tailored landing pages designed for conversions.
• Webinar Campaigns:
  Promoted educational webinars as a lead magnet, which provided valuable content to potential students while capturing their contact information for follow-up.
• Lead Nurturing via CRM:
  Integrated with UpGrad’s CRM to ensure leads were nurtured effectively, using automated follow-up emails and SMS campaigns to guide prospects through the decision-making process.

Results:

• Lead Generation:
  Increased lead generation to 75+ qualified leads daily.
• Conversion Rate:
  Achieved a 5.5-6% conversion rate.
• Engagement:
  Boosted engagement across LinkedIn and webinar platforms, enhancing lead quality and brand trust.

This partnership resulted in a substantial increase in both lead volume and conversion rates, contributing to UpGrad’s growth and success in the online education space.