NMIMS University – Lead Generation

Project Details

We teamed up with NMIMS University to enhance their lead generation for both postgraduate and undergraduate courses offered online. Our strategy focused on multi-channel marketing to capture and convert a diverse audience.

Objective:
Increase high-quality leads for NMIMS University’s online programs across a broad demographic, including working professionals and students.

Challenges:
NMIMS needed to increase its visibility and attract a diverse audience while maintaining a high conversion rate in a competitive educational market.

Strategies:

• Google & YouTube Ads:
  Leveraged Google’s search and YouTube ads to reach a broad audience. Targeted campaigns were focused on keywords related to online education and specific courses.
• LinkedIn Lead Gen Forms:
  Utilized LinkedIn’s lead generation forms to capture high-intent leads directly from professionals’ LinkedIn profiles, increasing the quality of leads.
• Content Marketing:
  Developed in-depth articles and video content highlighting the benefits of NMIMS’s online programs, driving organic traffic and engagement.
• Email Marketing:
  Implemented a segmented email marketing strategy to nurture leads with personalized course recommendations, improving conversion rates.

Results:

• Lead Generation:
  Generated 60+ quality leads daily.
• Conversion Rate:
  Achieved a 6% conversion rate, well above industry standards.
• Engagement:
  Increased content engagement on YouTube and LinkedIn, enhancing overall brand visibility.

This project significantly increased NMIMS University’s lead volume and quality, solidifying its position as a premier online education provider.