Manipal University Lead Generation

Project Details

We collaborated with Manipal University to enhance their lead generation efforts for their Online MBA program. Our focus was to increase the volume and quality of leads while optimizing the conversion rate through a multi-platform digital marketing strategy.

Objective:
Drive high-quality leads for the Online MBA program targeting working professionals and recent graduates.

Challenges:
The university faced stiff competition and needed to stand out in a crowded market while ensuring the leads generated were qualified and likely to convert.

Strategies:

• LinkedIn Ads:
  Crafted targeted LinkedIn campaigns focusing on professionals looking to advance their careers. By refining audience targeting and ad creatives, we increased engagement by 45%.
• Google Ads:
  Implemented search and display campaigns to capture broader interest and direct traffic to a custom landing page designed for conversions.
• Facebook Ads:
  Supported LinkedIn efforts with retargeting campaigns on Facebook, reaching potential candidates who had shown interest but hadn’t converted yet.
• A/B Testing & Optimization:
  Continuously tested different ad variations, landing page designs, and messaging to maximize performance.
• CRM Integration:
  Seamlessly integrated with Manipal University’s CRM to streamline the lead nurturing and follow-up process, ensuring high conversion rates.

Results:

• Lead Generation:
  Increased daily lead count to 50+ high-quality leads.
• Conversion Rate:
  Achieved a 5-6% conversion rate, surpassing the industry average.
• Engagement:
  Enhanced overall digital engagement, with a significant boost in LinkedIn interactions and improved ad performance across all platforms.

This project not only met but exceeded the client’s expectations, solidifying their position as a top choice for online MBA programs.