ShikshaNerd – PG Lead Generation

Project Details

We partnered with ShikshaNerd to boost lead generation for their MBA, MCA, and other postgraduate distance education programs. Our strategy was to increase awareness and drive high-quality leads through a comprehensive digital marketing approach.

Objective:
Generate leads for PG courses, focusing on working professionals and fresh graduates seeking distance education.

Challenges:
ShikshaNerd needed to establish a strong digital presence in a competitive market and ensure that the leads generated were of high quality and ready to enroll.

Strategies:

• Google Ads:
  Launched targeted search and display ads to attract users searching for distance education. Optimized landing pages to convert visitors into leads.
• Content Marketing:
  Created informative blog posts and educational guides to attract organic traffic. Used SEO best practices to improve search engine rankings.
• Quora Ads:
  Utilized Quora’s advertising platform to engage with users actively seeking information on higher education. This strategy increased the number of qualified leads by 60%.
• Retargeting Campaigns:
  Implemented retargeting ads on Facebook and Google to re-engage potential students who visited the site but did not convert.

Results:

• Lead Generation:
  Increased daily lead count to 40+ qualified leads.
• Conversion Rate:
  Achieved a 4.5-5% conversion rate.
• Engagement:
  Significantly increased organic traffic and engagement through content marketing and SEO efforts.

This project helped ShikshaNerd establish a strong online presence and successfully compete in the distance education market.