Doorasth Shiksha – UG Courses

Project Details

Doorasth Shiksha approached us to enhance their lead generation for undergraduate courses like BBA, BCA, and BA offered through online modes. Our goal was to drive quality leads while building brand credibility.

Objective:
Generate and nurture leads for UG courses, focusing on school graduates and working individuals looking to further their education.

Challenges:
The main challenge was to attract a younger demographic and stand out in a market flooded with similar offerings.

Strategies:

• Facebook & Instagram Ads:
  Targeted ads were created to reach a younger audience, leveraging visually appealing content and messaging that resonated with high school graduates.
• Influencer Marketing:
  Collaborated with micro-influencers in the education sector to reach a wider audience and build trust.
• Webinars & Live Sessions:
  Organized live sessions with faculty members and industry experts to engage potential students and answer their queries, thereby increasing trust and lead quality.
• Landing Page Optimization:
  Redesigned the landing page to include testimonials, course highlights, and a simplified lead capture form, improving the user experience.

Results:

• Lead Generation:
  Boosted lead count to 35+ quality leads per day.
• Conversion Rate:
  Achieved a 5% conversion rate.
• Engagement:
  Increased social media engagement and brand credibility through influencer partnerships and live sessions.

This initiative positioned Doorasth Shiksha as a leading provider of online undergraduate education, enhancing their brand and lead quality.